Why doesn’t Bollywood stop making remakes of original 80s/90s songs?

With every new Bollywood movie, a remake or two of an old 80s/90s song is common trend these years.

Wether you like it or not, the creativity of makers is always questioned. But is this remake trend due to the lack of creativity? Let’s try to answer in this article.

There was a time in 70s and 80s when the original discs of Bollywood music costed very high, only affordable to a very thin section of the society.

Companies like Saregama were the leaders in distributing this music.

It was 90s which saw this trend completely changed with the coming up of T-series and low cost cassettes. The brilliant idea of creating covers/remixes of popular Bollywood numbers by upcoming artists made T-series the front-runner in the Bollywood music industry. Now Bollywood music was accessible by a much wider audience.

With the coming up of internet & streaming websites, the cassette/disc business is on the verge of ending.

We are in an era where contents can be created and distributed by anyone and anywhere since there is not much capital involved.

Rather than the number of cassettes/discs sold, the revenue is made by the engagement on the music video on Youtube and other streaming services.

I have been collecting the data of the recent remakes of Bollywood numbers which gives the reason why Bollywood will continue creating more and more remakes even if you accuse the makers as uncreative.

Here is a glimpse of the data as of January 2019 (feel free to contact if you wish to see the entire data)

Song-1: Aankh Maare

Remake

Music Rights: T-Series

Release Date: Dec 5, 2018

Views: >275 million

Likes: >2.1 million

Minimum Youtube earnings (only through views): $500,000 (3.5 crores)

Original

Music Rights: T-Series

Release Date: May 30, 2011

Before the remake (The remake was announced but not released)

Views: ~500,000 (or 0.5 million)

Likes: ~10,000

After the remake

Views: >15 million

Likes: 136,000

Minimum Youtube earnings after the remake launch: $30,000 (~20 Lakhs)

Song-2: Urvashi

Remake

Music Rights: T-Series

Release Date: Sep 27, 2018

Views: ~100 million

Likes: ~1 million

Minimum Youtube earnings (only through views): $179,000 (1.26 crores)

Original

Music Rights: Venus

Release Date: April 2, 2013

Before the remake (The remake was announced but not released)

Views: ~700,000 (or 0.7 million)

Likes: ~20,000

After the remake

Views: ~20 million

Likes: ~100,000

Minimum Youtube earnings after the remake launch: $37,000 (~26 Lakhs)

The fact that the original song was a hit in its time creates curiosity in the Youtube and internet fraternity about the remake and everyone wants to hear it at least once. Moreover the streaming partners like Spotify, Saavn, Gaana etc want to pay more for the rights.

The extra revenues from the original song also adds to the fortune.

It’s important that a business changes its strategy as the technology changes. T-series realized this and is set to conquer the music streaming industry with the second highest number of Youtube subscribers across the world.

T-series has released the most number of remakes and each, though criticized, has earned amazing number of views on different streaming sites.

Said that, music has been an art and its important to create original and creative contents, unless we want to see remakes of remakes in future. The balance needs to be well addressed.

As for the remake trend, it is to stay for the next few years till the audience loses its curiosity.

People and Data | Curry and Coffee | DJ and Bollywood

People and Data | Curry and Coffee | DJ and Bollywood